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8 days ago
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marketing analytics cross-functional collaboration b2b event marketing abmπ Description
- Own strategy, planning, and execution of industry and owned events.
- Align programs to North American GTM priorities and customer acquisition.
- Develop integrated event strategies with pre/post campaigns and ABM.
- Understand target industries and needs to tailor messaging.
- Drive cross-functional collaboration to align events with pipeline.
- Lead end-to-end delivery of high-impact events with stakeholders and partners.
π― Requirements
- 7+ years in event marketing, with B2B experience.
- Proven integrated event marketing across formats (third-party, hosted, exec).
- Track record delivering events that hit pipeline and revenue goals.
- Comfortable in fast-paced environments with ambiguity and cross-functional collaboration.
- Strategic and hands-on; can plan, execute, and optimize.
- Excellent written and verbal communication across content and exec updates.
π Benefits
- Office-based role in San Francisco or New York City; in-person collaboration.
- Travel up to 30% domestically and internationally.
- Commitment to Diversity, Equity and Inclusion.
- Flexible arrangements if needed.
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