Market research: lead primary market research with key opinion leaders and patients.
Product storytelling & positioning: craft value propositions and messaging.
New product champion: educate teams on new features and positioning.
GTM strategy: collaborate to develop launch plans and GTM.
Product launch campaigns & content creation: lead campaigns and content for launches.
Market insights analysis & reporting: collect feedback and monitor adoption.

🎯 Requirements

8+ years in product marketing or go-to-market roles.
GTM launches for B2B and B2C audiences.
Healthcare familiarity: providers, payers, patients.
Strong analytical skills for data-driven decisions.
End-to-end marketing: digital, content, campaigns.
Primary/secondary research: interviews, surveys, focus groups.

🎁 Benefits

Salary: USD 140K–175K with bonus.
100% remote; no travel.

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