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analytics enterprise marketing b2b marketing cross-channel campaigns abmπ Description
- Own end-to-end strategy and orchestration of integrated campaigns for named Enterprise accounts.
- Define objectives, sequencing, messaging, and metrics tied to pipeline.
- Drive alignment to ensure execution supports revenue outcomes.
- Own marketing partnership with Enterprise BDRs and align narratives to outbound sequencing.
- Enable BDRs with personalization frameworks and account-specific insights.
- Track account progression and optimize campaign effectiveness.
π― Requirements
- 5β8+ years of experience in B2B enterprise marketing or ABM
- Proven experience partnering with BDR/outbound teams to drive meeting generation
- Strong ability to lead cross-functional campaign execution without direct channel ownership
- Experience supporting complex, multi-stakeholder enterprise sales cycles
- Ability to drive alignment and accountability in matrixed organizations
- Analytical mindset with experience tracking and optimizing account-level performance
π Benefits
- Healthcare coverage
- Dental coverage
- Mental health support
- Parental planning resources
- Retirement savings options
- Generous paid time off
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