Related skills
hubspot outreach email marketing marketing automation salesloftπ Description
- AI-powered lead management: Follow up on demos and events; build sequences to convert leads.
- Email marketing & nurture: Own campaigns and nurture sequences in HubSpot and Unify.
- Marketing activity follow-up: Enroll leads in Unify/HubSpot sequences; optimize messaging.
- Product overage enforcement: Manage overage messaging to drive expansion revenue.
- Automated outbound: Build triggered campaigns in Unify; create net-new pipeline.
- A/B testing & optimization: Run experiments to improve open rates and conversions.
π― Requirements
- 3β5 years in revenue or lifecycle marketing, SDR, or email marketing at a B2B SaaS.
- Strong sequence and copy skills: write outbound and nurture sequences that drive replies.
- Marketing automation proficiency with HubSpot, Outreach, Salesloft, or similar.
- Audience/positioning instincts: translate personas and value props into resonant messaging.
- User journey thinking: plan messaging across lifecycle stages, signals, and triggers.
- Data-driven and experimental: comfortable with A/B tests and performance analytics.
π Benefits
- Experience with AI-powered SDR and sales engagement platforms.
- Startup experience wearing multiple hats, building programs from 0β1.
- Familiarity with CDPs, data warehouses, or the modern data stack.
- Equity compensation (ISO options) with early exercise and 10-year post-termination window.
- Remote-first policy and distributed team culture.
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