Enterprise Demand Generation Manager

📋 Description

• Define demand gen strategy and own channels across paid, email, lifecycle, ABM/ABX
• Lead budget decisions to maximize pipeline impact across channels
• Build account-driven GTM programs for named accounts with AI-driven personalization
• Design cross-funnel programs (top, middle, bottom) as needs evolve
• Own events and webinars, including on-site execution and content distribution
• Partner with PMM, content, and sales to tailor content for buyers

🎯 Requirements

• 6+ years demand gen in enterprise B2B SaaS; named accounts
• Direct experience setting demand strategy, channel mix, allocation, prioritization
• Clear POV on AI-native marketing stack; proven tools/workflows
• Hands-on campaigns in HubSpot, LinkedIn, and Google; copy, tracking, reporting
• Led Tier 1 events end-to-end; booth strategy, executive dinners, on-site coordination
• Experience running webinar programs end-to-end

🎁 Benefits

• Mission-driven impact: help reduce food waste and improve access
• Growth opportunity as Afresh scales its product portfolio
• Ownership and autonomy of the demand generation function
• Collaborative culture with a strong revenue leadership team