Content Marketing Writer

Content Marketing Writer

Your Mission As Content Marketing Writer

We’re looking for a Content Marketing Writer to create high-impact content that drives engagement, credibility, and conversions. In this role, you’ll craft compelling landing pages, email campaigns, web content, blogs, guides, infographics, and more — tailoring messaging for HR, marketing, and leadership audiences while maintaining a consistent brand voice. 

This is a hands-on role where testing, optimizing, and iterating is key. If you're a strategic, creative writer with a knack for driving conversions, we’d love to hear from you! 

Accountability & Impact:In this role, you’ll...

Content Creation & Storytelling 

• Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles to educate and engage. 
• Assist in scripting and developing video content that enhances brand storytelling and thought leadership. 
• Maintain a consistent brand voice, tone, and messaging across all content. 
• Work closely with marketing, research, and sales teams to align content with business objectives. 

Conversion Copywriting & Optimization 

• Write high-converting landing pages, email sequences, and web content that drive engagement and action. 
• Conduct A/B testing on landing pages, emails cadences, and CTAs to refine messaging and boost conversion rates. 
• Map and optimize customer journeys and marketing funnels to improve response rates. 
• Research and understand our ideal customer profiles (ICPs) and personas to craft messaging that resonates and overcomes objections. 
• Track and report on content performance metrics, using data to refine copy for better results. 

Research & Data-Driven Content 

• Collaborate with the People Science Team to transform research insights into actionable, engaging content. 
• Create informative, research-backed content that builds credibility and positions the brand as a thought leader. 

SEO & Content Optimization 

• Optimize content for SEO, including keyword research, meta descriptions, internal linking, and formatting to improve search rankings. 
• Use data and analytics to refine content strategies and enhance engagement. 

Corporate Communications & PR 

• Draft, distribute, and monitor press releases to increase brand awareness and industry visibility. 
• Assist in the preparation of speech notes and company presentation materials. 

What Your Bring to the Role:

• 5-7 years of experience content writing for a B2B audience, with the ability to adapt tone and style. 
• Bachelor’s degree in English, Journalism, Marketing, or related field/experience. 
• Command of the English language and AP Style, with strong attention to detail. 
• Effective communicative skills and the willingness to accept constructive feedback. 
• Experience creating content for multiple channels and formats, including digital, web, email, and paid media. 
• Ability to translate research findings into practical content. 
• Familiarity with SEO best practices. 
• Ability to manage multiple projects while meeting frequent deadlines. 
• Experience working on content management platforms, and specifically WordPress. 
• Working knowledge of media distribution sites, including PR Web and Business Wire. 

The ideal candidate also has experience writing for a human resources and executive audience.

Compensation and Benefits
We offer a competitive compensation package that reflects your experience, skills, and the value you bring to our team. The base salary for this position is $70,000 annually, depending on qualifications and experience.

In addition to base pay, our total rewards package includes:

• PTO policy includes company holidays, sick time, vacation time, and floating holidays
• Remote
• Company pays a portion of individual health care premium
• Option to participate in a company-sponsored 401(k) 
• Training and education
• Professional development; all employees have access to a third party professional coach
• Tuition reimbursement program
• Opportunity to work for a purpose-driven organization using business as a force for good (https://www.bcorporation.net/)

Energage is a remote workplace with employees in various US locations.