About Empowerly
Empowerly is a fast-growing ed-tech company on a mission to empower students to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the Empowerly Score™, offering families a 360° view of their child’s college readiness — across academics, essays, and extracurriculars.
We’ve raised $30 million from top-tier investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.
Empowerly is a founder-led company that has grown through SEO-driven performance marketing. We’ve now invested heavily in scaling a diversified GTM motion across Sales, Events, B2C, Partnerships, and Business Development and we’re looking to grow our revenue by 150–200%+ in the coming phase. This role will be critical to helping us make that leap.
We operate on a remote-first basis, building a team of individuals who excel in remote environments and are passionate about making high-quality college counseling accessible to all students, regardless of their background or location.
About the Role
We're hiring a Senior GTM Data Analyst to bring structure, insights, and strategic clarity to our go-to-market operations. Reporting directly to the CFO and dotted-line to the Head of Marketing, this is a highly cross-functional role with influence across Sales, Marketing, Business Development, Finance, and Product.
The ideal candidate thrives in fast-moving environments, understands the dynamics of Series A–C, VC-backed, founder-led startups, and knows how to use data not just for reporting, but for unlocking growth levers.
Data Analysis and Reporting Analyze large datasets across CRM (HubSpot, Salesforce), ad platforms (Google Ads, Facebook Ads), website analytics (Google Analytics), and sales toolsDevelop and maintain KPIs to measure acquisition, conversion, retention, LTV, and channel ROIConduct experimentation analysis, including A/B testing and multivariate testingPerform customer segmentation and profiling to refine targeting and personalizationEvaluate and improve marketing attribution models to understand cross-channel effectivenessDeliver weekly and monthly reporting to GTM stakeholders, surfacing key insights across B2C, B2B, and B2B2B motions Data Modeling & Visualization Build and maintain scalable data models to support reporting and growth analysisWork with data infrastructure such as Amazon RedshiftDesign intuitive dashboards using Tableau, Google Data Studio, or equivalent BI toolsTransform data into visual stories tailored to stakeholders in Sales, Marketing, and Finance Marketing Optimization Provide actionable insights to optimize campaigns and maximize ROIIdentify untapped growth channels beyond SEO (e.g., partnerships, events, affiliates, outbound)Collaborate with marketing and sales teams to shape and execute GTM strategiesStay ahead of marketing trends and technologies to drive innovationSupport strategic planning and execution tied to revenue growth goals Cross-Functional Collaboration & Project Management Act as a strategic partner to Sales, Marketing, Biz Dev, Product, and FinanceManage and prioritize multiple analytics projects simultaneouslyEnsure alignment between data insights and weekly/monthly GTM executionHelp the team scale from a performance-marketing foundation to a data-informed, diversified revenue engineBring clarity and calm to a fast-paced, founder-led environment where ideas move quickly Technical Skills Requirement 2+ years Python (Pandas, Requests, Matplotlib, NumPy, SciPy, Seaborn)2+ years SQL (Redshift, Postgres, or equivalent)1+ years in Tableau or equivalent data visualization tools2+ years Excel and Google Sheets (vlookups, pivot tables, graphs) Experience Requirements 5+ years of GTM, marketing, or revenue analytics experience5+ years of experience working cross-functionally across Sales, Marketing, Finance, or ProductStrong understanding of VC-backed growth stages (Series A–C) and how to influence in founder-led companiesProven ability to deliver business impact through data and influence stakeholder decisionsFamiliarity with tools like HubSpot, Salesforce, Google Analytics, and Facebook AdsBonus: Experience with statistical modeling, AI/LLMs, or launching new GTM channels Education Requirements Bachelor’s degree requiredDegree in a quantitative field (e.g., Math, Stats, Econ, Computer Science) preferredMBA or MS strongly preferredIf no quantitative degree, completion of a recognized data bootcamp is acceptable Ideal Hire Profile You’re a natural connector, capable of partnering deeply across teamsYou operate with urgency, empathy, and integrityYou believe in Empowerly’s mission to expand access to college counselingYou thrive in lean, nimble, fast-paced environmentsYou want your work to influence revenue, not just report on itYou know how to challenge assumptions and align fast once a decision is made Additional Information This is a rare opportunity to shape the growth trajectory of a mission-driven, venture-backed company at an inflection point. As our Senior GTM Data Analyst, you won’t just analyze performance, you’ll influence it. You’ll be the connective tissue between data, decision-making, and execution across the go-to-market engine.
If you're energized by the idea of turning insights into action, partnering across teams, and helping us expand access to college counseling for families everywhere, we’d love to hear from you.
🚫 Please Note
Empowerly does not accept unsolicited resumes from third-party recruiters or agencies.
Any resume submitted to any employee or hiring manager without a signed agreement in place will be considered the property of Empowerly, and we will not be obligated to pay any fees related to such submissions.
Compensation What We Offer
- Competitive salary and meaningful equity
- Equity
- Full benefits (health, vision, dental)
- Remote-first flexibility
- High visibility with C-level leadership
- A mission-driven, values-based team helping families nationwide