Related skills
looker segment salesforce tableau ai📋 Description
- Lead and optimize lifecycle and engagement programs driving growth across Twilio's product portfolio.
- Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in-product experiences.
- Identify and activate key lifecycle moments to improve activation, adoption, and product path discovery.
- Design, run, and scale experiments to refine messaging, timing, and channels with fast iteration.
- Collaborate with analytics, product, and ops to build data-informed programs using Segment, Salesforce, and reverse ETL.
- Continuously analyze performance and use insights to refine strategy and accelerate product adoption.
🎯 Requirements
- 5+ years in growth marketing driving activation, adoption, and revenue impact in SaaS.
- Hands-on with Segment, reverse ETL pipelines, Salesforce, and in-product orchestration tools to target audiences.
- Comfortable leveraging AI agents and automation to accelerate campaign production, experimentation, personalization, and insights.
- Proven ability to design and execute omnichannel programs triggered by behavior, intent, and lifecycle data.
- Analytical mindset to explore data, develop insights, and convert findings into actions.
- Excellent communicator and collaborator across cross-functional teams.
🎁 Benefits
- Competitive pay
- Generous time off
- Parental and wellness leave
- Healthcare
- Retirement savings program
- Offerings vary by location
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