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content marketing analytics demand generation marketing strategy b2b marketing📋 Description
- Craft executive marketing strategy for high-priority accounts.
- Define high-touch exec engagement programs and events.
- Guide regional marketers on ABM frameworks and best practices.
- Oversee persona-based mid- and lower-funnel programs to accelerate leads.
- Partner with Demand Gen, Product Marketing, Partnerships to localize content.
- Track and report program results; optimize for efficiency and scale.
- Advise diverse enterprise personas on Stripe's value with creative approaches.
🎯 Requirements
- 10+ years B2B marketing with ABM, field marketing, multi-touch.
- Proven funnel metrics, KPIs, and pipeline delivery.
- Strong executive-level communication and insights.
- Strategic, data-driven decision making.
- Experience partnering with Sales on joint planning.
- ABM programs with measurable results.
- FinTech/payments industry experience preferred.
- Startup mentality with bias to action.
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