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crm html email marketing api segmentation📋 Description
- Liaise with brand managers and creative teams to produce impactful email campaigns
- Collaborate with performance and engineering teams to ensure list hygiene, segmentation, and delivery
- Maintain the overall communication calendar aligned to brand requirements
- Improve lead-to-sale conversion rate
- Plan, build and send all email marketing communications
- Align with admissions to refine lead scoring for hot, mild and cold leads
🎯 Requirements
- 3+ years managing CRM initiatives converting leads into sales
- HTML and API knowledge
- 3+ years owning mass/direct email campaigns
- 1+ year experience driving email campaigns for a large brand
- Qualification in digital marketing, creative writing or journalism
- Experience using automation and analytics to improve email metrics
🎁 Benefits
- Remote-friendly with flexible options; may require weekly Cape Town presence
- Part-time enrolment in Coding Bootcamps
- Work across Africa, Europe and the US with edtech leaders
- Life-changing work helping education and tech access
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