Email Marketing Manager

📋 Description

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• Own and optimize subscriber acquisition, engagement, and retention.
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• Define and monitor KPIs across the email funnel to drive improvements.
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• Lead lifecycle campaigns: onboarding, engagement, reactivation, win-back.
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• Develop segmentation, targeting, and A/B testing frameworks.
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• Ensure campaigns align with brand voice and design standards.
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• Partner with editorial teams for integrated omnichannel campaigns.
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🎯 Requirements

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• 3-5 years in email marketing, lifecycle marketing, or newsletters.
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• 1 year managing or mentoring team members.
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• Proven experience growing subscribers, engagement, and retention.
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• Hands-on with marketing automation tools (Mailchimp, HubSpot, Marketo, Sailthru).
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• Strong segmentation, automation workflows, targeting, and A/B testing.
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• Analyze campaign performance with GA/Looker/BI to optimize.
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🎁 Benefits

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• Career growth with mentorship and leadership programs.
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• Remote-first culture; work from home.
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• Flexible PTO; take time as needed.
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• Medical, dental, and vision coverage.
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• 401K with match.
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• Paid parental leave.
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