Email Marketing Manager

📋 Description

• Own and optimize subscriber acquisition, engagement, and retention for newsletters.
• Define and monitor KPIs across the email funnel to drive improvement.
• Lead lifecycle campaigns: onboarding, engagement, reactivation, win-back.
• Develop segmentation, behavioral targeting, and A/B testing for campaigns.
• Ensure campaigns align with brand voice and design across media brands.
• Partner with editorial and AdOps teams for integrated, omnichannel campaigns.

🎯 Requirements

• 3+ years in email marketing, lifecycle marketing, or newsletter publishing with program ownership.
• 1+ year experience managing or mentoring team members.
• Experience developing and executing email growth strategies for subscriber acquisition and retention.
• Hands-on with marketing automation platforms (Mailchimp, HubSpot, Marketo, Sailthru, or similar).
• Strong segmentation, automation workflows, targeting, and A/B testing.
• Ability to analyze campaign performance with Google Analytics, Looker, or BI tools.

🎁 Benefits

• Remote-First Culture: Work from home.
• Flexible PTO.
• Health Coverage: Medical, dental, and vision.
• 401K with Match.
• Paid Parental Leave.
• Wellness Perks: Headspace and monthly fitness reimbursements.