Email Marketing Manager

📋 Description

• Own and optimize subscriber acquisition, engagement, and retention.
• Define and monitor KPIs across the email funnel.
• Lead lifecycle campaigns: onboarding, engagement, reactivation, win-back.
• Develop segmentation, targeting, and A/B testing.
• Ensure campaigns align with brand voice and design.
• Collaborate with editorial and AdOps for integrated campaigns.

🎯 Requirements

• 4+ years in email marketing or lifecycle marketing with ownership.
• 1+ year of managing or mentoring team members.
• Proven growth in subscriber acquisition, engagement, and retention.
• Hands-on with platforms like Mailchimp, HubSpot, Marketo, Sailthru.
• Strong segmentation, automation workflows, targeting, and A/B testing.
• Ability to analyze campaigns with GA/Looker and derive insights.

🎁 Benefits

• Career Growth: mentorship and leadership programs.
• Remote-First Culture: work from home.
• Flexible PTO.
• Health Coverage: medical, dental, and vision.
• 401K with Match: retirement savings.
• Paid Parental Leave.