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hubspot marketo segmentation mailchimp automation📋 Description
- Own email strategy across newsletters and brands
- Drive subscriber acquisition, engagement, and retention
- Plan and optimize onboarding, engagement, and win back campaigns
- Lead segmentation, automation, A/B testing, and targeting
- Define and track KPIs across the email funnel
- Collaborate with editorial, design, growth, and sales
🎯 Requirements
- 4+ years in email marketing, lifecycle marketing, or newsletters
- Own email strategy end to end
- Hands on experience with Mailchimp, HubSpot, Marketo, Sailthru, or similar tools
- Strong segmentation, automation, A/B testing, and behavioral targeting
- Experience supporting newsletter revenue including ads and sponsorships
- Analytics and data tools experience (GA, Looker, BI tools, CRMs/CDPs)
🎁 Benefits
- Career growth with mentorship and leadership development
- Remote-first culture with flexible PTO
- Health, dental, and vision coverage
- 401(k) with company match
- Paid parental leave and wellness perks
- Book reimbursement and learning stipends
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