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hubspot looker google analytics lifecycle marketing segmentation📋 Description
- Own email strategy across multiple newsletters and brands
- Drive subscriber acquisition, engagement, and retention
- Plan, execute, and optimize lifecycle campaigns (onboarding, engagement, win-back)
- Lead segmentation, automation, A/B testing, and behavioral targeting
- Define and track KPIs across the email funnel; analyze performance
- Collaborate cross-functionally with content, design, social, paid, and growth teams
🎯 Requirements
- 4+ years in email marketing, lifecycle marketing, or newsletter publishing
- Own email strategy end-to-end with data-driven results
- Hands-on with Mailchimp, HubSpot, Marketo, Sailthru, or similar
- Strong segmentation, automation, A/B testing, and targeting
- Experience supporting newsletter revenue (ads, sponsorships, partner deliverables)
- Analytics and reporting with Google Analytics/Looker/CRM or CDP
🎁 Benefits
- Career Growth: mentorship programs and leadership academies
- Remote-First Culture: work from home
- Flexible PTO: take time as needed
- Health Coverage: medical, dental, vision
- 401K with Match: retirement savings
- Paid Parental Leave: support for new parents
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