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copywriting demand generation email marketing martech outbound📋 Description
- Draft targeted messaging for outbound sequences and email nurtures.
- Contribute to signal campaigns; use AI to optimize segmentation.
- Measure campaign attribution to connect marketing to pipeline and revenue.
- Assist with A/B tests on subject lines and CTAs; iterate from results.
- Align demand gen with content strategy and major campaigns.
- Support content promotion or website updates to broaden reach.
🎯 Requirements
- Currently a junior or senior pursuing Marketing or related field.
- Strong analytical, data-first mindset focused on metrics.
- Proven writing for direct response channels (cold outbound, email nurture).
- Attention to detail; data integrity in segmentation and tracking.
- Passion for demand generation; understanding attribution to pipeline.
- Curious, experiment-driven; willing to A/B test messaging.
🎁 Benefits
- Remote-first; work from your home office.
- Global opportunities in Canada, Mexico, UK.
- Fully virtual collaboration via Zoom and Slack.
- Provided laptop and essential tools.
- Reasonable accommodations in the hiring process.
- People First culture; inclusive environment.
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