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segment salesforce snowflake sql tableauπ Description
- Architect analytics foundation for email and lifecycle funnels.
- Build dashboards and KPIs across lead, applicant, enrollment stages.
- Identify trends, risks, opportunities in journeys.
- Detect anomalies and provide rapid diagnostics for deliverability.
- Inform lifecycle optimization through performance analysis and timing.
- Collaborate with Marketing, Admissions, Product for data-driven decisions.
π― Requirements
- 3β5+ years in marketing analytics focused on email & lifecycle data.
- Deep Tableau expertise; design executive dashboards from scratch.
- Strong SQL; write queries, validate data structures, create datasets.
- Experience with Salesforce Marketing Cloud, Marketing Intelligence (Datorama) and data architecture.
- Knowledge of email lifecycles: lead nurture, enrollment, deadlines.
- Proactive insight generation; strong storytelling and strategic impact.
π Benefits
- 2 getsmarter short courses per year.
- Subsidised medical aid with Discovery Health.
- 4% 2U pension contribution and group risk.
- Employee Assistance Program (EAP).
- Generous leave including study and volunteer leave.
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