Lead CRM strategy across onboarding, lifecycle, and loyalty programs.
Implement segmentation, targeting, and personalization to boost retention.
Expand CRM to SMS, push, and direct mail; improve LTV.
Own ESP/CRM tech (Iterable, SendGrid) and automation journeys.
Collaborate with Growth, Data Science, Product, and Happiness teams.
Build automated campaigns; maintain testing roadmap and data-driven improvements.

🎯 Requirements

Bachelor's degree in Marketing, Business, Data Analytics, or related.
6+ years CRM or email marketing in ecommerce/DTC.
Proven CRM strategy and automation for retention and LTV.
Hands-on with ESPs like Iterable or SendGrid.
HTML/CSS for email editing and QA; segmentation and personalization.
Strong analytics and data-driven optimization; cross-team collaboration.

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