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Vice President of Product & Program Marketing
Location: Hybrid (NJ) Reports to: Chief Growth Officer
About Effective School Solutions
Effective School Solutions (ESS) partners with K-12 districts to provide innovative mental health solutions that help students thrive academically and emotionally. We are seeking a Vice President of Product & Program Marketing to define how we tell our story to schools and districts, equipping our sales teams with the tools, narratives, and competitive insights.
Position Summary
The Vice President of Product & Program Marketing will play a pivotal role in advancing the Chief Growth Officer’s go-to-market vision. This executive will translate ESS’s growth priorities into differentiated messaging, compelling value propositions, and sales enablement tools that equip the field to win. The VP will also lead competitive intelligence and product marketing initiatives that sharpen ESS’s market position and accelerate sustainable growth.
As both strategist and hands-on contributor, the VP will serve as storyteller, market translator, and sales enabler — shaping the ESS brand narrative and building scalable marketing capabilities that support district partnerships and revenue expansion.
Key Responsibilities
Go-to-Market (GTM) Leadership
- Advance and operationalize the GTM vision by defining and executing enterprise-level strategies for new and existing programs.
- Establish clear market segmentation, personas, and buyer journeys that reflect district leaders, principals, and parent communities.
- Influence product roadmap and investment decisions by bringing forward customer insights, competitive analysis, and market trends.
Messaging & Positioning
- Own ESS’s messaging architecture and positioning strategy to ensure a clear, differentiated brand in the marketplace.
- Translate complex offerings into compelling, data-driven narratives tailored for multiple audiences.
- Ensure consistency and impact of messaging across all channels — digital, events, collateral, and executive communications.
Sales Enablement & Revenue Acceleration
- Build and scale a best-in-class sales enablement function, equipping sales and SDR teams with high-impact tools including pitch decks, case studies, FAQs, and competitive playbooks.
- Partner with Sales leadership to design and deliver training and enablement programs tied to revenue growth targets.
- Capture and amplify clinical proof points, testimonials, and case studies to enhance ESS’s credibility with districts.
Competitive Intelligence & Market Insights
- Lead a comprehensive competitive intelligence function that informs product, pricing, and positioning strategy.
- Monitor public sector and education policy trends to anticipate shifts in demand and guide ESS’s response.
- Deliver actionable market insights to the Executive Team, shaping both strategic decisions and tactical execution.
Cross-Functional Executive Collaboration
- Partner with Demand Generation to build campaigns that fuel pipeline and emphasize program differentiation.
- Collaborate with Finance and Clinical leadership on pricing models, value frameworks, and ROI tools.
- Serve as a trusted advisor to the C-Suite on market dynamics, positioning, and customer engagement strategies.
Measurement & Optimization
- Establish KPIs for GTM initiatives, enablement programs, and messaging impact, ensuring measurable contribution to revenue and market share.
- Drive a culture of continuous improvement, optimizing based on data, customer feedback, and evolving market conditions.
Qualifications
- 10+ years of progressive experience in product marketing, program marketing, or GTM leadership roles (experience in education, public sector, or mission-driven SaaS required).
- Demonstrated success leading enterprise-level GTM strategies that drive measurable revenue growth.
- Proven experience influencing product roadmaps, pricing strategy, and positioning at the executive level.
- Exceptional storytelling, writing, and presentation skills, with the ability to simplify complex offerings for diverse stakeholders.
- Experience building and scaling sales enablement and competitive intelligence functions.
- Strong executive presence, with a track record of cross-functional leadership and collaboration.
- Analytical and strategic mindset, paired with creativity and a hands-on approach when needed.
- Familiarity with CRM (Salesforce), marketing automation (HubSpot/Marketo), and sales enablement platforms.
Why Join Effective School Solutions?
- Impact with purpose: Join a mission-driven company tackling one of the nation’s greatest challenges—youth mental health.
- Growth and innovation: ESS is a dynamic organization with a proven track record of innovation and expansion.
- Professional development: Excellent career growth and leadership opportunities within a supportive environment.
- Competitive package: Comprehensive compensation and benefits, including health, vision, dental, 401K, and more.
- Values-driven culture: Work alongside a passionate team guided by ESS’s core values: Innovation, Accountability, Integrity, Impact, Compassion, and Collaboration.
Salary Range: $150K-$185K
ESS is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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