Director of Social Media

Overview

Duolingo is seeking a driven, strategic leader to serve as Director of Social Media. You will shape our global social media strategy, voice, and presence across platforms, and lead a team to drive engagement and brand growth.

Responsibilities

• Develop and execute global social media strategy across platforms (e.g., X/Twitter, Instagram, TikTok, YouTube, LinkedIn) to support brand goals and product launches.
• Lead and develop a high-performing social media team; mentor editors and managers.
• Own the content calendar, creative direction, and localization for key markets.
• Oversee paid social programs, influencer partnerships, and collaborations with creators.
• Monitor performance, generate insights, and optimize campaigns based on data.
• Collaborate with product, brand marketing, PR, and regional teams to ensure consistent messaging.
• Establish brand voice governance, crisis management guidelines, and community standards.
• Experiment with emerging formats and channels to maximize impact.

Requirements

• 10+ years in senior social media, marketing, or brand leadership roles with a track record of impact at scale.
• Experience leading and developing teams and cross-functional collaboration.
• Deep knowledge of major platforms (Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and paid social.
• Excellent storytelling, written and visual communication, and brand strategy skills.
• Data-driven with proficiency in analytics tools to measure and optimize performance.
• Ability to manage fast-paced calendars and collaborate across functions in a global context.
• Bachelor's degree in Marketing, Communications, or related field (advanced degree preferred).

About Duolingo

Duolingo is the world's most popular language-learning platform, making education accessible and engaging for millions of people worldwide.