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About the role

Dropbox is seeking a results-driven SEM Specialist to join the Marketing team. This remote role supports Dropbox’s paid search programs from the US. You will plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Advertising, drive demand, and improve cost efficiency.

Responsibilities

Plan, manage, and optimize search campaigns across Google Ads and Microsoft Advertising
Conduct keyword research and competitive analysis; create compelling ad copy
Manage bids, budgets, and bidding strategies to achieve target CPA/ROAS
Develop and test landing pages, ad variations, and creative
Analyze data, generate performance reports, and present insights to stakeholders
Collaborate with Analytics, Creative, and Product teams; implement tracking via GA4/Tag Manager
Stay up-to-date with platform changes, industry trends, and best practices
Ensure compliance with Dropbox privacy and advertising policies

Requirements

3+ years of experience in SEM/PPC
Proficiency in Google Ads, Microsoft Advertising, Google Analytics (GA4), and Google Tag Manager
Strong analytical skills; ability to translate data into action
Experience with landing page optimization and conversion rate optimization
Bachelor’s degree in marketing, business, or related field
Excellent communication and collaboration skills

Nice-to-have

Familiarity with data privacy regulations
Experience with A/B testing and experimentation

Benefits

Competitive salary and comprehensive benefits package
Health, dental, and vision insurance; 401(k) with company match
Generous vacation and parental leave; personal development opportunities
Flexible, remote-friendly work environment

Dropbox