Principal Product Marketing Manager, Growth

Role Description

Dropbox is

hiring

a

Principal Product Marketing Manager

to

independently own end-to-end growth for Dropbox Core.

You’ll set the strategy and drive hands-on execution across product, packaging/paywalls, and channels—to turn trials into long-term, paying usage.

You’ll define who we win with and why, design habit-first onboarding and lifecycle programs, and partner closely with

Growth

PM, Engineering, Design

and P

MM

teams

to ship fast, measurable experiments. You’ll use research and funnel data to choose bold bests, back them with

clear messaging,

and

clean instrumentation,

and protect trust with sensible guardrails.

Success means meaningful lifts in

TPCR, D7/30 retention, feature adoption, and multi-product attach—

and leaving behind a repeatable

growth system

that compounds.

This

high-visibility role

calls for an autonomous builder-storyteller who writes crisp copy, reads the metrics, explains trade-offs to execs, and

moves fast with judgement.

Responsibilities

• Serve as the
  growth
  PMM
  lead
  for Dropbox Core, partnering directly with Product, Design, Engineering, and Data Science to
  set the growth thesis & KPIs.

• Own the funnel narrative
  (
  ICPs,
  jobs, value props), and the story that carries users from
  awareness → Aha → habit → expansion.

• Build habit-first onboarding & lifecycle
  (web,
  in-product, email/push) with role-aware messaging
  (admin
  vs. member).

• Run experimentation end-to-end:
  Hypotheses, instrumentation, A/B/n design, reads, and scale/no-scale calls with PM.

• Drive expansion & monetization:
  Upgrade paths, over-quota journeys, multi-product attach; propose/paywall & packaging tests with P&P PMM.

• Internationalize & integrate:
  adapt programs for target geos; ship plays that activate value.

• Stitch GTM:
  create a single plan that coordinates paid, LCM, prompts, and web surfaces; set cadences and DRIs.

• Insight to roadmap:
  synthesize market/win-loss/qual+quant signals into clear asks for PM and design.

• Collaboration & decision rights
  (with
  PM):

• PMM ownswho/why/story, onboarding/lifecycle, funnel KPIs, hypotheses, and comms
  .

• PM ownsproduct changes, build/flags, rollout mechanics
  .

• Shared: prioritization, guardrails, and scale decisions grounded in metrics.

Requirements

• 7+ years
  in
  PMM/Growth for B2B SaaS
  or
  high-volume productivity
  ;
  3+ years
  owning a self-serve/PLG funnel end-to-end.

• Proven impact:
  Shipped programs that lifted
  TPCR, D7/D30 retention, attach/upsell,
  and/or
  ARPU
  —with crisp readouts.

• Autonomous operator:
  Sets growth thesis and personally drives
  strategy → experiments → scale
  with PM/Eng/Design.

• Experiment fluency:
  Hypothesis design, causal thinking, and clear decision docs.

• Data literacy:
  Comfort with dashboards and defining metrics, not just reading them.

• Lifecycle & onboarding:
  Designed multi-surface programs
  (in-product
  prompts, web, email) with admin/member specificity.

• Positioning & copy excellence:
  Sharp value props, UX/lifecycle copy, and
  exec-ready
  narratives and readouts.

• Packaging/paywalls:
  partnered on plan framing, upgrade paths, and pricing tests that grow revenue
  without harming retention.

• Cross-functional influence:
  Experience running growth cadences with PM, Eng, Design, Data, and IM/Web. Align DRIs and trade-offs.

Preferred Qualifications

• Domain depth in file sync & share, collaboration, or workflow SaaS;
  PLG
  and
  sales-assist experience.

• AI feature
  marketing
  (attaching
  to core workflows; educating on value/limits).

• Shipped
  reverse trials
  , plan/packaging refreshes, or
  paywall migrations
  at scale.

• Built programs for sharing/permissions clarity, over-quota monetization, or multi-product attach.

• Portfolio with
  3–5 experiment readouts
  and lifecycle assets
  (before→after,
  impact, scale plan).

• Led pods or
  mentored PMMs
  ; influence at Director/VP level.

• Globalization/localization and accessibility-minded writing; external storytelling a plus.

• Bachelor’s degree in Marketing, Business, Communications, or related field
  (advanced
  degree a plus).

Compensation

Canada Pay Range

$168,300

—

$227,700 CAD