Lifecycle Marketing Lead

Lifecycle Marketing Lead

Dropbox is seeking a Lifecycle Marketing Lead to own end-to-end lifecycle campaigns across channels to activate, engage, retain, and reactivate users. This remote-first role is open to select locations in North America (Remote - US: Select locations).

Overview

As part of the Marketing team, you will design and execute multi-channel lifecycle programs (email, in-app notifications, push) and leverage segmentation and experimentation to improve retention and lifetime value.

Responsibilities

• Develop and own lifecycle marketing programs across onboarding, activation, retention, engagement, and reactivation.
• Design audience segmentation, targeting, and personalization strategies using product and usage data.
• Define success metrics, plan experiments, measure results, and iterate campaigns to optimize impact.
• Collaborate with Product, Data Science, Design, and Content teams to deliver cohesive customer experiences.
• Manage campaign calendars, budgets, and cross-channel execution.
• Ensure compliance and privacy considerations in marketing activities.

Qualifications

• Experience in lifecycle marketing, growth marketing, or product marketing.
• Strong analytical skills with experience in experimentation and ROI measurement.
• Proficiency with marketing automation, CRM platforms, analytics tools, and data visualization.
• Excellent communication and collaboration abilities.
• Ability to work effectively in a remote-first environment.

Why Dropbox

Dropbox offers competitive compensation and a comprehensive benefits package, plus a remote-friendly culture that values flexibility and collaboration.