Programmatic Optimization Analyst

Who we are

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

What you’ll do

The Programmatic Optimization Analyst is a key position that helps drive revenue and adoption of DV Services by our programmatic partners. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to increase the quality of impressions and ROI by using the DV suite of services in the most optimal way. Understanding of the digital marketplace, technical aptitude and strong analytical skills are essential for this role. We are looking for a data-driven, analytically minded individual to produce and present engaging analysis to support campaign performance and product adoption.The analyst will interface with sales, account management and product teams to support Programmatic Products.

• Generate and present optimization recommendations to maximize delivery of advertiser campaigns and highlight ROI for programmatic partners.
• Identify and quantify key challenges for campaign performance
• Serve as main point of contact for programmatic reporting initiatives in local markets by providing onboarding, ongoing support, and internal maintenance
• Provide support and guidance to our internal sales and account management teams, with clear and timely communication, quality deliverables, and innovative solutions
• Identify patterns and proactively surface ideas to improve quality, productivity and efficiency

Who you are

• 2+ years of industry experience
• 1-2 years of prior experience with Programmatic Media is preferred
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Strong presentation skills
• Possess expert problem solving and decision making skills
• Robust knowledge of the overall ad tech landscape, especially across DSPs.
• High level of proficiency with MS Excel (pivot tables, complex functions) and able to interpret and present data in an actionable way.

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between $54,000 to $101,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!