Vice President, Cultural Strategy

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.  

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.  

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.Consistent with this approach, we hire the best qualified candidates for all positions.

The Vice President, Cultural Strategy will serve as a senior strategic leader across a portfolio of high-profile, culturally resonant brands. With a deep understanding of cultural drivers, consumer behavior, and brand storytelling, this role will shape the agency’s most important creative strategies and integrated marketing campaigns. The expectation is that this individual understands consumer insights and trends across sports, music and entertainment and can provide unique perspective on how to resonate with established target audience(s).

The VP will lead the strategic development process from insight mining to creative activation, serving as a key partner to creative, research, account, and executive leadership. This individual should be equally confident in driving high-level strategy, managing and mentoring talent, and leading client engagements at the executive level.This role sits at the intersection of culture, creativity, and commerce—requiring a sophisticated blend of analytical rigor, creative intuition, and a pulse on what's next.

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.If you require a reasonable accommodation in any part of the employment process, please let us know.