Senior Digital Account Executive

We’re looking for a Senior Digital Account Executive who can blend strategic thinking with hands-on execution across digital marketing, PR, and client management. The role requires someone who can build trusted relationships, lead client accounts day-to-day, and deliver high-quality work on time and within budget. You’ll be expected to turn data into insights, guide campaign strategies, and translate monitoring and research into clear, actionable recommendations. Relevant knowledge of digital platforms, public relations tools, and event execution is key, along with the ability to counsel clients and support junior team members. Ideal candidates have 2–3 years of digital marketing experience post-graduation, plus a background in business, marketing, or communications.

Role Specifications

Building relationships with influencers

· Build trusted advisor–level relationships with clients.

· Organize and lead effective brainstorming sessions.

· Clearly and thoughtfully articulate points of view.

· Organize and lead client meetings with confidence.

Operations

· Serve as the day-to-day lead on client accounts.

· Deliver high-quality work on time and within deadlines.

· Advise on vendors and venues, manage negotiations, and coordinate with multiple stakeholders.

· Develop budgets and prepare quotations.

· Take events from concept through to execution.

· Provide basic guidance on utilization and efficiencies to AAE/AE team members.

· Prepare and manage invoices.

Turning data into insights

· Accurately compile and translate media monitoring reports.

· Conduct thorough media monitoring and research.

· Interpret data to recommend follow-up actions.

· Identify issues and provide recommendations to client accounts.

· Prepare final client-ready reports.

Digital

· Conduct online monitoring and reporting.

· Demonstrate awareness of core digital platforms (e.g., Facebook, Twitter, YouTube).

· Suggest practical digital solutions, ideas, and approaches.

Qualifications & Skills

Education

· University degree in business administration, marketing, communication, or a related field.

· 2–3 years (or more) of hands-on experience in digital marketing post-graduation.

Experience

· Minimum 2–3 years of digital marketing experience after postgraduate study, or 5–7 years after undergraduate study.

Skills

· Strong understanding of client accounts—their business, products, markets, teams, and external influences—and the ability to communicate this clearly to media and account teams.

· Solid grasp of traditional public relations tools, with the ability to recommend a variety of strategies and tactics to clients.

· Capable of working effectively with junior client contacts and providing sound, actionable counsel.