Director, Search and Web Content & Strategy

Added
17 days ago
Type
Full time
Salary
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seo content strategy sem llms search console

πŸ“‹ Description

  • Develop a multi-year global SEO, SEM, and web content strategy.
  • Align search intent with seamless site experiences to boost conversions.
  • Lead a cross-disciplinary team (SEO/SEM/UX/Content) for impact.
  • Own the global Search budget and roadmap for paid and organic growth.
  • Drive continuous testing (A/B) across assets to improve the funnel.
  • Partner with Data, Product, Engineering, Brand to prioritize tech roadmap and reporting.

🎯 Requirements

  • 10+ years in Growth Marketing, Search, Web Content or Web Experience; 4+ years in senior leadership.
  • Deep understanding of technical SEO, paid strategy, and AI (GEO/AEO/LLMs).
  • Clear POV on content systems and user journeys balancing brand and performance.
  • Expert at using data signals (SA360, GA4, Search Console) for budget and site optimization.
  • Strong ability to communicate complex technical requirements to executives and non-technical stakeholders.
  • Proven track record influencing Product, Engineering, and Creative teams to deliver a unified customer experience.

🎁 Benefits

  • Medical, dental, vision, life, and disability insurance.
  • RRSP matching; flexible spending and health savings accounts.
  • Paid holidays and paid time off.
  • Employee assistance program.
  • CHOICE Fund to support work-life balance.
  • Flexible, hybrid office environment.
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