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seo content strategy sem llms search consoleπ Description
- Develop a multi-year global SEO, SEM, and web content strategy.
- Align search intent with seamless site experiences to boost conversions.
- Lead a cross-disciplinary team (SEO/SEM/UX/Content) for impact.
- Own the global Search budget and roadmap for paid and organic growth.
- Drive continuous testing (A/B) across assets to improve the funnel.
- Partner with Data, Product, Engineering, Brand to prioritize tech roadmap and reporting.
π― Requirements
- 10+ years in Growth Marketing, Search, Web Content or Web Experience; 4+ years in senior leadership.
- Deep understanding of technical SEO, paid strategy, and AI (GEO/AEO/LLMs).
- Clear POV on content systems and user journeys balancing brand and performance.
- Expert at using data signals (SA360, GA4, Search Console) for budget and site optimization.
- Strong ability to communicate complex technical requirements to executives and non-technical stakeholders.
- Proven track record influencing Product, Engineering, and Creative teams to deliver a unified customer experience.
π Benefits
- Medical, dental, vision, life, and disability insurance.
- RRSP matching; flexible spending and health savings accounts.
- Paid holidays and paid time off.
- Employee assistance program.
- CHOICE Fund to support work-life balance.
- Flexible, hybrid office environment.
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