Related skills
cross-functional collaboration team leadership campaign planning brand activation shopper marketing📋 Description
- Lead retail brand activation across 172 Curaleaf dispensaries.
- Translate brand strategy into in-store programs and experiences.
- Oversee 8 Retail Activation Managers and field teams.
- Collaborate with CL Retail Brand, Shopper Marketing, Creative, Ops, CRM.
- Drive traffic, conversion, basket size, and loyalty through activations.
🎯 Requirements
- 10+ years in retail marketing, activation, or brand experience.
- Experience leading multi-location retail activation teams.
- Strong cross-functional partnership across brand, creative, ops, and sales.
- Proven ability to translate brand strategy into in-store execution at scale.
- Experience directly managing field or activation teams.
- Strong planning, prioritization, execution discipline.
🎁 Benefits
- Health, dental, and vision insurance.
- 401(k) with company match.
- Generous PTO and parental leave.
- Employee discounts and benefits.
- Career growth opportunities.
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