Related skills
cross-functional collaboration leadership budgeting📋 Description
- Lead strategy, development, and execution of regional field activations.
- Translate national brand priorities into local, compliant programs.
- Oversee regional activation teams, standards, and budgets.
- Partner with Sales, Brand, Trade, and Compliance for results.
- Drive brand presence at POS, events, and experiential touchpoints.
🎯 Requirements
- Bachelor’s degree in Marketing, Business Admin, or related field required
- 8–10+ years in field marketing, activation, or shopper marketing
- 3–5+ years in a people leadership role
- Experience working in highly regulated industries; cannabis preferred
- Experience managing activation budgets and agencies
- Willingness to travel across multiple markets
- Strong cross-functional collaboration and stakeholder management
🎁 Benefits
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan with company match
- Life/ Disability Insurance
- Employee discounts and wellness programs
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