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gtm product marketing messaging cross-functional leadership investment research📋 Description
- Lead product marketing for Wealth Management
- Partner with R&D and Marketing leadership
- Develop value props, positioning and GTM strategy
- Create integrated marketing campaigns and growth efforts
- Drive adoption, upgrades and cross-sell initiatives
- Collaborate cross-functionally with Product, Research and Data
🎯 Requirements
- 10+ years in product marketing / GTM in tech
- 8+ years owning PMM strategy end-to-end
- Proven growth through experimentation and insights
- 2+ years leading PMMs or GTM workstreams
- Experience with investing/wealth or finance products
- Comfort in regulated environments; clear, compliant communication
- Strong narrative, messaging and execution skills
🎁 Benefits
- Competitive salary with health benefits and life insurance
- Employer match savings via Wealthsimple for Business
- 20 vacation days + 4 wellness days; unlimited sick days
- 90 days away program to work outside Canada
- Remote-first team across North America
- Diversity and Employee Resource Groups
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