Director, Product Marketing

📋 Description

• Define ICPs, buyer personas, and messaging across execs and users.
• Own product positioning, value props, and category narrative.
• Translate roadmap into clear GTM priorities and launches.
• Establish scalable product marketing processes and best practices.
• Lead end-to-end GTM for launches with enablement and metrics.
• Partner with Product, Sales, Marketing, and CS for alignment.
• Drive category storytelling for Fieldguide as an AI platform.

🎯 Requirements

• 10+ years vertical SaaS marketing experience; 5+ years leading product marketing.
• Proven ability to use AI to 5x impact of product marketing.
• Proven ability to translate complex products into clear GTM strategies and launches.
• Strong execution bias; hands-on and detail-oriented.
• Deep understanding of how sales teams sell and what they need.
• Exceptional storyteller with clear narratives.
• Customer- and market-obsessed with buyer needs and triggers.
• Data-driven and able to use insights to decide and measure impact.
• Thrives in a fast-paced, high-growth environment.

🎁 Benefits

• Competitive compensation with ownership.
• Unlimited PTO.
• 401k plan.
• Wellness benefits including free therapy sessions.
• Technology and WFH reimbursement.
• Flexible work schedules.
• Remote-first, distributed teams.