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copywriting leadership brand strategy product positioning omni-channel retail📋 Description
- Desirability generation and selling strategies for products.
- Create cohesive selling angles and whitespace between items.
- Define positioning for wholesale, retail, search, influencers, and PR.
- Oversee Copy Team and approve product messaging and branding.
- Lead GTM and product development integration with cross-functional teams.
- Define macro positioning for core categories.
🎯 Requirements
- 8+ years in product marketing or brand strategy in apparel/footwear/e-commerce DTC.
- Experience managing copy, messaging, and visual direction across channels.
- Experience building product positioning frameworks and GTM strategies.
- Deep understanding of omni-channel retail; wholesale store messaging and digital ecosystems.
🎁 Benefits
- Competitive pay + health, dental, and 401k with match; parental leave.
- Equity for full-time employees.
- Flexible PTO, 20+ holidays, Flexible Fridays, unlimited vacation.
- Monthly phone stipend.
- $100 monthly wellbeing reimbursement.
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