Director, Product Marketing

📋 Description

• Set strategic direction for product positioning, messaging, and GTM programs
• Own the master messaging architecture across products, segments, and buyer personas
• Lead product launch strategy and drive cross-functional GTM readiness end-to-end
• Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
• Collaborate with Product on roadmap input informed by market, customer, and competitive insights
• Conduct win/loss analysis and synthesize insights into actionable strategy

🎯 Requirements

• Demonstrated ability to develop differentiated, creative positioning that breaks through category noise
• Deep, evidence-based understanding of buyer psychology, journey, and customer pain points via direct customer engagement
• Track record of developing value propositions that are specific, differentiated, and defensible with clear Lone Wolf advantage
• Writes and speaks in the language buyers actually use; provide samples of positioning/docs or customer content
• Deep competitive fluency in the technology space; real estate tech a plus
• Exceptional verbal communication and presentation skills; distill complex strategy for any audience