Set strategy for product positioning, messaging, and GTM.
Own master messaging across products, segments, and buyer personas.
Lead product launches and cross-functional GTM readiness.
Drive competitive intelligence; translate market signals into sales enablement.
Collaborate with Demand Gen on positioning, audience, value proposition, and proof points.
Manage and develop PMM team; set performance standards.

🎯 Requirements

Bachelor's in Marketing; 8+ yrs marketing, 5+ in B2B SaaS; leadership.
Demonstrated ability to develop differentiated, creative positioning.
Deep buyer psychology, journey, and pain points via direct engagement.
Track record of specific, defensible value propositions.
Writes and speaks in buyers' language; provide samples.
Deep competitive fluency; real estate tech a plus; strong communication.

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