Director, Performance Marketing

📋 Description

• Define channel purpose, audience, and success criteria; treat channels as products.
• Maintain a channel roadmap across paid search, social, programmatic, affiliate, and emerging channels.
• Design post-click experiences with Product and Web; optimize landing pages and onboarding flows.
• Differentiate channel design by segment: SMB, mid-market, and international markets.
• Partner with analytics to co-own measurement: attribution, incrementality, LTV, signal quality.
• Own blended CAC model across segments; track efficiency as spend grows.

🎯 Requirements

• 10+ years in performance marketing across multiple channels.
• Strategic channel design, funnel architecture, segmentation.
• Expertise in attribution, incrementality, LTV in privacy era.
• Hands-on budget management with large media budgets.
• Experience with self-serve and sales-assisted motions.
• Cross-functional communication with analytics, product, and sales; leadership.

🎁 Benefits

• Hybrid work model with remote and in-office collaboration.
• Culture of diversity and inclusion.
• Growth and career development opportunities.
• Generous paid time off and benefits.
• Collaborative, supportive team environment.