Director, Performance Marketing

📋 Description

• Develop and own demand-gen strategy for multichannel campaigns.
• Lead campaigns from awareness to SQL with cross-functional teams.
• Partner with Sales RevOps on markets, personas, scoring, handoffs.
• Oversee marketing automation, CRM integration, attribution, analytics.
• Manage budget, forecasts, and resources for global demand gen.
• Lead and mentor a high-performance demand-gen team with KPIs.

🎯 Requirements

• 10+ years in demand generation; 5+ years in B2B leadership.
• Proven track record scaling demand-gen programs in B2B/SaaS.
• Expertise in digital channels (paid media, SEO, email).
• HubSpot for marketing automation and Salesforce for CRM.
• Deep analytics covering attribution, ROI, forecasting, optimization.
• ABM, lead scoring, segmentation, and buyer-journey optimization.

🎁 Benefits

• 1 on 1s and performance conversations with Lattice.
• Opportunity to elevate your craft with a mastery allowance.
• Health and wellness benefits starting day 1.
• Remote setup includes MacBook, stipend for phone/internet, home office budget.
• Remote-first culture with distributed, global collaboration.
• Award-winning workplace with impact across the business.