Related skills
analytics programmatic display brand_marketing📋 Description
- Own day-to-day media budgets; CAC and ROAS targets
- Lead media plan across paid social, programmatic display & OLV
- Optimize across channels/markets for DR subscriptions and brand goals
- Strengthen publisher relationships; track industry trends; test-and-learn
- Support international expansion by aligning media with market priorities
- Partner with Analytics & Tech to define requirements and priorities
🎯 Requirements
- 12+ years in performance marketing; SaaS or subscription brands preferred
- Experience planning and optimizing media investments across funnel objectives
- Data-driven; fluent with brand and DR metrics; familiarity with marketing tech
- Collaborative leader; builds relationships across internal partners
- Flexible and comfortable with ambiguity; set priorities and trade-offs
- Strong presenter; able to deliver insights to executives and lead teams
🎁 Benefits
- Medical plans with premium coverage
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- 12 weeks paid parental leave
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