Related skills
sem display offline_measurement📋 Description
- Own paid media strategy for US and international markets.
- Translate growth priorities into channel plans, budgets, forecasting, pacing guardrails.
- Define and enforce execution standards across channels.
- Partner with Centers of Excellence to align paid plans with priorities and measurement.
- Lead weekly and monthly business rhythms: reviews, learnings, backlog prioritisation, scaling decisions.
- Hands-on leadership when required to troubleshoot pacing or performance issues.
🎯 Requirements
- 10+ years in paid media / performance marketing with direct accountability for acquisition outcomes.
- Multi-channel ownership across paid search, paid social, video; familiarity with offline measurement concepts.
- Strong commercial judgement on pacing and scaling.
- Exceptional communication and stakeholder influence in a matrixed environment.
- Proven people leadership and coaching capability.
- Multi-market experience with localization and blended in-house/agency delivery.
🎁 Benefits
- Hybrid work model blending remote and in-office.
- Generous paid time off policy.
- Competitive health and welfare benefits.
- Career growth and professional development opportunities.
- Inclusive culture and diversity initiatives.
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