Related skills
ai vendor management predictive modeling media planning marketing technology📋 Description
- Establish the Foundation & Innovation Lab
- Codify a Gold Standard operating model for media
- Design a test-and-learn roadmap for new channels and formats
- Incorporate AI-driven tools to accelerate media planning and modeling
- Unify media strategy across Oscar and Lucie; define audience segmentation
- Own performance in a regulated, high-stakes category
🎯 Requirements
- 10+ years leading paid media in regulated industries.
- Balance Brand and Performance investments strategically.
- Tech-forward: AI tools for media buying and data analysis.
- Structural thinking: navigate ambiguity; build processes.
- Analytical rigor: attribution, incrementality, measurement.
- Leadership: hands-on, pragmatic; lead agencies and teams.
🎁 Benefits
- Medical, dental, and vision benefits
- Unlimited vacation program
- Equity grants
- Annual performance bonuses
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