Related skills
analytics sem measurement omnichannel attributionπ Description
- Oversee a team of media buyers/planners; provide leadership and mentorship.
- Serve as key contact for clients and platform partners.
- Lead check-ins with accounts/media to ensure progress and quality.
- Develop media investment strategies from insights and QA reporting.
- Create media plans and guidance for client reporting calls.
- Collaborate across disciplines to craft omnichannel strategies driving outcomes.
π― Requirements
- 6+ years driving large-scale digital media programs with tangible outcomes.
- Track record in large-scale media buying across paid social, SEM, and biddable platforms.
- Fluency with analytics, attribution, and measurement systems.
- Lead by example with attention to detail and professionalism.
- Passion for digital/mobile consumer trends and innovative partner platforms.
- Ability to navigate a portfolio of brands within a conglomerate and build stakeholder relationships.
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