Director, Organic Growth & Discoverability

📋 Description

• Own organic growth strategy from discovery to qualified leads.
• Build and lead editorial, SEO, and AI-native content programs.
• Set strategy, budgets, and manage agencies; hire and develop the team.
• Improve visibility across AI answers and other surfaces; track impact.
• Collaborate with engineering on site architecture, Core Web Vitals, and schema.
• Based in Seattle; hybrid with in-office days; up to 4 weeks remote/year.

🎯 Requirements

• 8+ years in SEO/organic growth or digital marketing; 3+ years leading a team.
• Pipeline orientation: connect organic channels to pipeline, revenue, and CAC.
• Technical SEO depth: read crawl logs, diagnose Core Web Vitals, partner with engineers.
• AI visibility fluency: experimented with citation strategies and model retrieval.
• Content instincts: build/manage content operations at scale with high editorial standards.
• Vendor management: managed agencies; ensure outcomes; know when to insource.
• Comfort with ambiguity: make decisions with incomplete data; build function from scratch.
• Experimentation mindset: run experiments, fail fast, double down on what works.

🎁 Benefits

• Salary range: $220,000-$276,000; equity may be included.
• Hybrid Seattle role with 2-3 in-office days weekly; up to 4 weeks remote/year.