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cpa paid social paid search roas media mix modeling (mmm)📋 Description
- Develop and execute holistic performance marketing strategy for paid search and paid social to drive revenue.
- Manage a $4M monthly media budget with ROI-based allocation decisions.
- Build automated dashboards to track spend against caps and flag variances.
- Partner with Data & Analytics to plan media mixes for Viewing Rooms vs digital markets.
- Design and analyze rigorous A/B tests for ad creative, landing pages, and targeting.
- Lead, mentor, and develop a high-performing team of performance marketers.
🎯 Requirements
- 8–10+ years of performance marketing exp; at least 3 years in leadership.
- Omnichannel budgets online + offline at scale; Retail/DTC hybrid.
- Deep expertise optimizing performance channels to offline sales metrics.
- Familiar with MMM, geo lift/holdout testing.
- Strong financial acumen; P&L, forecasting, exec briefings.
- Collaborative, bridge-brand/creative/analytics/retail teams.
🎁 Benefits
- Health & Wellness: Medical, Dental, Vision; plus FSA/HSA
- Bonus Program
- Paid Vacation
- Retirement: 401K with Employer Match
- Perks: Commuter Benefits, gym membership, employee discounts
- Additional Incentives: Employee Referral Bonus
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