Director, Omnichannel Analytics

📋 Description

• Lead omnichannel analytics strategy across marketing, media, field promos.
• Measure digital marketing across web, paid media, email, social.
• Build and lead a small omnichannel analytics team; data architecture and testing roadmap.
• Analyze customer journeys; develop targeting and multi-channel models.
• Define KPIs and dashboards; real-time performance visibility.
• Explore AI-driven personalization opportunities within Marketing.

🎯 Requirements

• Bachelor’s degree in quantitative field; MBA/MS/PhD preferred.
• 8+ years in analytics, focusing on digital/omnichannel; pharma/biotech preferred.
• Strong stats and analytics; SQL, R, or Python familiarity.
• Omnichannel analytics and marketing performance expertise.
• CRM systems (e.g., Veeva) and digital marketing platforms.
• A/B testing platforms (Optimizely) experience.

🎁 Benefits

• 401(k) with employer match.
• Employee Stock Purchase Program (ESPP).
• Fertility and family-forming benefits.
• 100% employer-paid medical, dental, and vision premiums for you and dependents.
• Hybrid work model with in-office days.
• Flexible, take-what-you-need PTO and company-paid holidays.