Related skills
data analysis sql attribution bi ltv📋 Description
- Turn marketing spend into incremental growth.
- Own demand-side planning with bottom-up assumptions.
- Build the Demand Truth Model and integrated framework.
- Standardize LTV and CAC by channel/geography.
- Influence executive decisions with margin insights.
🎯 Requirements
- Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
- Background in marketplace, ecommerce, or high-volume B2C
- Hands-on attribution and incrementality testing
- Strong data fluency; partner with BI and Data Science
- Proven ability to influence executive-level decisions
- Track record of improving contribution margin via capital allocation
- AI-first mindset; leverage AI for analysis and docs
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