Related skills
attribution bi cac ltv incrementality📋 Description
- Turn marketing spend into provable incremental growth
- Build the Demand Truth Model for P&L clarity
- Own demand-side planning with bottom-up assumptions
- Move ROI from attribution to incrementality
- Standardize cohort-level LTV and CAC by channel/geography
- Drive budget reallocations based on evidence
🎯 Requirements
- Senior experience in Strategic/ Growth/ Marketing Finance
- Background in marketplace/ecommerce/high-volume B2C
- Hands-on attribution and incrementality testing
- Strong data fluency with BI and Data Science
- Proven ability to influence executive-level decisions
- Track record improving contribution margin via capital allocation
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