Director of Product Marketing, Spending, Saving and Investing

📋 Description

• Define and lead go-to-market strategy for key products from launch through scale
• Develop clear positioning and messaging that resonates with target customers
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics
• Improve product adoption, engagement, and retention via marketing strategies
• Partner with Product to influence roadmap prioritization based on market insights
• Build and scale a high-performing Product Marketing team with clear priorities

🎯 Requirements

• 10+ years of experience in product marketing or related roles (e.g., growth, strategy)
• 7+ years leading and scaling high-performing teams
• Proven track record owning end-to-end go-to-market strategy for products or features
• Strong expertise in positioning, messaging, and value proposition development
• Experience partnering closely with Product, Growth, Brand, and Analytics
• Ability to translate complex product capabilities into clear, compelling customer narratives

🎁 Benefits

• In-office policy: four days in office, Fridays remote; events
• In-office perks including backup care and subsidized commuter benefit
• 401k match and comprehensive medical, dental, vision, life, and disability benefits
• Generous vacation policy and Chime Days, plus events
• 1% of time off to support local community organizations
• Annual wellness stipend and Maven family planning support