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fintech product marketing user research web3 crypto📋 Description
- Define product marketing strategy and GTM for new consumer finance experiences
- Evolve MetaMask from wallet to a broader consumer platform for digital value
- Translate complex technical and financial concepts into clear, consumer-friendly stories
- Drive adoption, engagement, and retention; partner with Growth/Analytics to identify audiences
- Design GTM strategies across the product lifecycle, from launches to scaled adoption
- Build foundations for scale and coach the Product Marketing Manager
🎯 Requirements
- 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
- Proven experience leading product marketing for consumer financial products
- Demonstrated ability to define strategy independently and execute hands-on when needed
- Strong cross-functional credibility with Product, Growth, and Engineering teams
- Experience operating in ambiguity and building GTM strategies before the category is defined
- Not required: Prior crypto or web3 experience
🎁 Benefits
- Help shape the future of consumer finance at global scale
- Work on products that redefine how people interact with digital value
- Join a mission-driven, deeply technical team building the next internet era
- Equity and comprehensive benefits included
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