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analytics positioning product marketing messaging cross-functional leadership📋 Description
- Define and lead GTM strategy for key products from launch to scale
- Develop positioning and messaging that resonates with target customers
- Drive cross-functional alignment across Product, Growth, Brand, Analytics
- Improve adoption, engagement, and retention via product marketing
- Partner with Product to influence roadmap based on market insights
- Build a high-performing Product Marketing team with clear priorities
🎯 Requirements
- 10+ years in product marketing or related roles (growth/strategy)
- 7+ years leading and scaling high-performing teams
- 2+ years consumer lending experience
- Proven track record owning end-to-end GTM for products or features
- Strong expertise in positioning, messaging, and value proposition development
- Experience partnering with Product, Growth, Brand, and Analytics
🎁 Benefits
- Four days in-office; Fridays from home for nearby offices
- In-office perks: backup child/elder/pet care; commuter benefit
- Competitive salary based on experience
- 401k match plus medical, dental, vision and disability benefits
- Generous vacation and company-wide Chime Days
- Parental leave: up to 24 weeks birthing, 12 weeks non-birthing
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