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b2b saas positioning product marketing sales enablement messaging📋 Description
- Own positioning, messaging, and GTM for Higher Logic products.
- Translate market knowledge into positioning that resonates; enable launches.
- Manage one direct report; partner with Product, Sales, Enablement, CS.
- Lead GTM for launches; build a repeatable launch framework.
- Own collateral, battlecards, and enablement to drive revenue.
- Influence product roadmap via market insight and thought leadership.
🎯 Requirements
- 11+ years product marketing in B2B SaaS; or 9+ years with degree.
- Deep knowledge of the association market and buyers.
- Excellent written and verbal communication; exec storytelling.
- Led end-to-end product launches at high cadence.
- Experience managing direct reports and scalable processes.
- Strong cross-functional collaboration with Product, Sales, Enablement, CS.
- Ability to leverage AI and automation to scale marketing.
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