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hubspot ai marketingautomation lifecyclemarketing bdr📋 Description
- Lead a unified conversion team of Lifecycle Marketers and inbound BDR managers globally.
- Architect Always-On Motions: evergreen journeys to nurture MQLs into SQLs and drive expansion.
- Integrate the BDR function into squads with content, battlecards, and insights.
- Modernize ROE: define PQL thresholds; AI handles low-tier PLG leads.
- Drive customer revenue: own lifecycle for existing customers; deploy Win-Backs.
- Innovate with AI & Ops: deploy AI agents to automate lead qualification.
🎯 Requirements
- 10+ years in B2B marketing managing MarketingAutomation/Lifecycle and BDR/SDR teams.
- Proven track record designing journeys blending automated touches with human sales.
- Deep HubSpot proficiency as an orchestration engine for the funnel.
- Strong leadership coaching BDR leaders and Lifecycle experts.
- Revenue-first mindset; measure success in Pipeline ARR, Expansion & Retention.
- Exceptional collaboration with Product Marketing Squads for core messaging.
🎁 Benefits
- Monthly lifestyle subsidy for wellbeing all regions.
- WFH setup allowance to enable remote work all regions.
- $1500 USD annual Learning & Development allowance.
- Generous annual leave/PTO allowances all regions.
- 18 weeks paid parental leave all regions.
- Fully remote environment; optional offices in Sydney/Hobart all regions.
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